carnation
The next time you open a can of Carnation evaporated milk just smile and think of this.
On her family dairy farm in Newfoundland a little old lady had worked since she was a child. She had toiled many hours with little compensation. In the 1940s when Carnation Milk first came available in grocery stores, she read an advertisement offering $5000 for the best slogan to be used in promotion of the product. The company wanted a rhyming slogan beginning with "CARNATION MILK IS BEST OF ALL".
She decided that she new all about dairy farming and was capable of composing something that would sound right. She composed an entry and sent it in to the company.
About a week later a black limo arrived at her humble house. A man got out and said "The Carnation Company loved your entry and we're here to award you a token $1000 because, even though we cannot use your entry we still think of it as a work of art".
The slogan said:
CARNATION MILK IS BEST OF ALL. NO TITS TO PULL, NO HAY TO HAUL,
NO BUCKETS TO WASH, NO SHIT TO PITCH. JUST POKE A HOLE IN THE
SONOFABITCH.
On her family dairy farm in Newfoundland a little old lady had worked since she was a child. She had toiled many hours with little compensation. In the 1940s when Carnation Milk first came available in grocery stores, she read an advertisement offering $5000 for the best slogan to be used in promotion of the product. The company wanted a rhyming slogan beginning with "CARNATION MILK IS BEST OF ALL".
She decided that she new all about dairy farming and was capable of composing something that would sound right. She composed an entry and sent it in to the company.
About a week later a black limo arrived at her humble house. A man got out and said "The Carnation Company loved your entry and we're here to award you a token $1000 because, even though we cannot use your entry we still think of it as a work of art".
The slogan said:
CARNATION MILK IS BEST OF ALL. NO TITS TO PULL, NO HAY TO HAUL,
NO BUCKETS TO WASH, NO SHIT TO PITCH. JUST POKE A HOLE IN THE
SONOFABITCH.
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